Frisco is about to become a household name for a whole new audience. Taylor Sheridan, the powerhouse creator behind Yellowstone and its expanding universe of spinoffs, has announced that his next series — titled “Frisco King” — will be set right here in our city.
Samuel L. Jackson Leads the Cast
The series stars Samuel L. Jackson and serves as a spinoff of the hit show Tulsa King. While specific plot details are being kept under wraps, the Frisco setting promises to showcase our city’s unique blend of rapid growth, Texas culture, and suburban ambition on a national stage.
Filming is set to begin in the Fort Worth area this month, with locations throughout the DFW metroplex expected to double for various Frisco scenes.
What This Means for Frisco’s Profile
Having a major streaming series named after your city is the kind of exposure that tourism boards dream about. Yellowstone turned rural Montana into a vacation destination; Sheridan’s shows have a track record of putting their settings on the cultural map.
For Frisco, a city that’s grown from 33,000 residents in 2000 to over 230,000 today, the timing couldn’t be better. The series will likely highlight many of the attributes that have driven that growth — the sports facilities, the dining scene, the family-friendly development, and the entrepreneurial energy.
The Sheridan Effect
Taylor Sheridan’s productions consistently draw massive audiences. Yellowstone became the most-watched show on cable television, and its spinoffs 1883 and 1923 have performed similarly well. If Frisco King captures even a fraction of that viewership, millions of viewers will be introduced to our community.
Local businesses and landmarks could see a boost from curious viewers who want to visit the real Frisco after seeing it portrayed on screen. The “set-jetting” trend — where tourists visit filming locations — has become a measurable economic force in the entertainment industry.
A City Ready for Its Close-Up
Frisco has spent the last two decades building itself into a destination, and now Hollywood is taking notice. Between the Universal Kids Resort, PGA Frisco, and now a major television series bearing its name, our city is stepping into a spotlight that matches its ambition.
Keep an eye out for film crews, and don’t be surprised if you spot Samuel L. Jackson grabbing lunch somewhere along the tollway.